When your forecast is right—but still wrong

When Good Forecasts Still Miss Issue #313-minute read We keep missing our individual giving targets. Not dramatically or catastrophically, but consistently. Major gifts and principal gifts—the parts of our revenue mix expected to do the heavy lifting—are falling short. The annual fund exceeds goals. Foundation grants are skyrocketing and corporate giving is steady. Big individual gifts keep coming in under plan. Each miss can be explained by factors like a delayed decision, a timing shift, or...