Why I'm building engagement funnels before everything else
8 days ago • 3 min readWhich System Do You Build When You Can Only Build One? Issue #343-minute read I could build five systems right now. Each one would add $2M-$5M or more in revenue capacity over the next three years. But I can’t build them all at once. Between staff capacity, training requirements, budget approvals, and my own bandwidth, doing everything is a recipe for doing nothing. So the real question isn’t what we should build. It’s what do we build first. This is System Six: Systems Investment — deciding...
READ POST🧭 What invisibility is costing you
26 days ago • 1 min readHi Reader, Every Sunday I send you one deep-dive executive brief. Once a month, you'll also get something different: the Chief Fundraiser Field Guide — a short, midweek edition featuring insights from my LinkedIn posts this month. Think of it as the best of what I've been working through in real-time. It’s what's landing right now. 1. The $100M Secret to Trust St. Jude isn't the most trusted nonprofit in America by accident. They spend over $100 million a year on marketing. Meanwhile, the...
READ POSTWhen your forecast is right—but still wrong
29 days ago • 3 min readWhen Good Forecasts Still Miss Issue #313-minute read We keep missing our individual giving targets. Not dramatically or catastrophically, but consistently. Major gifts and principal gifts—the parts of our revenue mix expected to do the heavy lifting—are falling short. The annual fund exceeds goals. Foundation grants are skyrocketing and corporate giving is steady. Big individual gifts keep coming in under plan. Each miss can be explained by factors like a delayed decision, a timing shift, or...
READ POSTWhen delegation finally works
about 1 month ago • 2 min readYour Team Already Knows the Answer Issue #303-minute read At our Thursday Level 10 meeting, a direct report raised an important prospect strategy question. “How should we move forward with this relationship?” he asked. I almost answered. The strategy felt obvious. We’d navigated similar situations before. Instead, I asked, “What’s your recommendation?” He paused, then outlined a thoughtful approach. Relationship timeline. Cultivation steps. Ask strategy. It was impressive. I turned to the...
READ POSTI skipped two meetings. It cost us three weeks.
about 1 month ago • 3 min readWhy Rhythm Matters More Than Intensity Issue #293-minute read For three months, my Level 10 meetings ran smoothly. Every Thursday at 1:00 p.m., we stuck to the same agenda. We tracked our rocks, solved problems, and made decisions. Then I canceled two weeks in a row. The first week, I had a donor prospect meeting that couldn’t be moved. The second week, vacation. When I came back, things had drifted. Gift officers were waiting for decisions I thought we'd already made. Rocks had stalled. The...
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